AS A STRATEGIST, I WEAR MANY HATS.
I DO A LOT OF RESEARCH, I ANALYZE DATA, & I ASK A MILLION QUESTIONS.
TO KEEP IT SIMPLE:
MY JOB IS TO KEEP A PULSE ON CULTURE AND THE MACRO+MICRO-COMMUNITIES THAT THRIVE WITHIN IT.
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Every social platform has its own unique DNA. I work with brands to identify the various audiences, nuanced behaviors, and trends of the social land scape.
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We live in an influencer driven economy. I work with brands to identify niche and quality creators.
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Content is king. I partner with brands as a creator to develop relevant and on-trend content.
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